Outdoor enthusiasts have a reason to celebrate as ARB 4x4 Accessories kicks off its 50th anniversary with the launch of the highly anticipated Earth Camper. This exciting reveal comes during their 16th appearance at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2025, running from August 30 to September 7 at the Abu Dhabi National Exhibition Centre (ADNEC).
The Earth Camper is purpose-built for tough terrains and designed for remote adventures. It combines durability, performance, and comfort, setting a new benchmark for off-road travel. ARB’s commitment to innovation shines through this launch, marking a significant moment in the company’s five-decade legacy.
This year, ARB Emirates also displays an upgraded range of products, including the Esperance V2 rooftop tent, REDARC solar-compatible power management systems, and the new Brushless Air Compressor. Additionally, attendees can explore NACHO high-performance lighting solutions along with ARB's popular awnings, fridge freezers, recovery tools, camping furniture, and bed racks.
General Manager Walid Youssef expressed the significance of this milestone: “This year holds special significance for us. As ARB celebrates 50 years of innovation, and with more than three decades of strong partnership between ARB and Al Masaood, we are proud to bring the very best of the brand to the UAE market. Our presence at ADIHEX reflects both our commitment to serving the needs of outdoor enthusiasts and our passion for delivering world-class equipment that performs in the region’s toughest conditions.”
Excitingly, exhibition-goers can take advantage of exclusive discounts of up to 70% on a selection of products throughout the event. Plus, there's a raffle feature, offering 20 premium prizes, including air system accessories and high-end camping gear.
As a leading player in the industry, Al Masaood aims to provide innovation-driven solutions tailored to the unique outdoor challenges in the UAE. They combine ARB’s field-tested expertise with smart, reliable gear that has outdoor adventurers in mind.
ADIHEX serves as the premier platform for outdoor innovations, boasting over 350,000 attendees each year, including falconers, explorers, and Gulf royals eager to discover the latest in hunting, camping, and adventure technologies.
For all your adventure gear needs, visit ARB at stand 9-010 during ADIHEX 2025 to witness the unveiling of the Earth Camper and check out their full range of high-quality products. It's an event you won't want to miss.