Kathmandu has unveiled its Trailhead Pack, a revolution in outdoor gear that captures the essence of individual expression while enhancing functionality. Awarded the prestigious ISPO Award 2025, this innovative backpack intertwines modular design, recycled materials, and a bold approach to self-expression.
Designed in Ōtautahi Christchurch, the Trailhead Pack is made for those who seek to break free from the conventional. Its standout feature is the unique badge zone, a seamlessly integrated panel that allows users to attach patches that resemble stitched designs yet can be easily rearranged. As the Kathmandu design team aptly puts it, "This first integrated badge panel in hiking gear: not just an add-on but seamlessly built into the pack. The badges attach to look like they’ve been stitched on yet can be rearranged endlessly to reflect your story and your latest adventure."
The design is not only about personalization; it’s about seamless adaptability as well. Whether you’re navigating city streets, embarking on a day hike, or preparing for an ultralight overnight trip, the Trailhead Pack's modular capabilities let it evolve alongside your needs. With over three million configurations possible, thanks to its modular cords, pouches, and carabiners, the pack is versatile enough for any scenario—and it does all of this while weighing in at a mere 900 grams.
Crafted from 100% recycled nylon and free from added PFAS, the Trailhead Pack combines sustainability with comfort. The breathable mesh panels enhance usability, while a sophisticated dual-access roll-top closure and a stowable hip belt ensure that transitioning between urban and outdoor modes is effortless.
Kathmandu is more than just a brand; it's a certified B Corp which stands by its commitment to environmental and ethical responsibility in every step of production. The badge panel’s innovative materials employ non-toxic, solvent-free adhesives, showing that sustainability is embedded in their ethos.
Upon examining the Trailhead Pack, one quickly realizes it’s designed to celebrate individuality amidst its practicality. The badge zone features three-layer bonded stretch fabric, making personalizing your pack simple and risk-free. According to the design team, "The badge zone makes personalisation intuitive: badges attach as if stitched or adhered, but without any skills required and without risk of damage."
This bag goes further by allowing users to adapt it to fit their mood or even share patches with friends, creating a dynamic experience. For retailers, the Trailhead Pack serves as a platform for ongoing engagement, turning each purchase into an opportunity for storytelling. According to Kathmandu’s team, “The Trailhead Pack combines performance with personal storytelling. Its integrated badge zone and modular accessories turn the pack into a customizable canvas, allowing users to express their identity while staying adventure-ready.”
Megan Welch, CEO of Kathmandu, expressed pride in receiving the ISPO Award, emphasizing the innovative spirit behind the product. "Winning this ISPO award is a credit to our design team in Ōtautahi Christchurch. It recognises the creativity and care that went into every detail, from the way the pack moves with you to the ways you can make it your own. And we can't wait to share how this product will keep evolving,” she said.
The ISPO Award jury praised the Trailhead Pack’s balance of modular design, sustainable materials, and authentic self-expression, solidifying its place as a standout product in modern outdoor gear. They noted that “The integrated badge zone introduces a new way to personalise outdoor gear, while its recycled, free of added PFAS construction underscores a strong commitment to responsible innovation.”