SEMA 2025 was a highlight for ARB 4x4 Accessories, where they showcased cutting-edge builds and new products tailored for off-road enthusiasts. With a spotlight on three new Toyota platforms—the Tacoma, 4Runner, and Land Cruiser—ARB demonstrated a new generation of products that promise to elevate overland adventures.
The booths were bustling with excitement as attendees admired ARB’s innovative arsenal designed specifically for these vehicles. From advanced suspension systems to specialized armor, each build highlighted how ARB integrates armor, recovery gear, and storage solutions into cohesive systems for long-distance travel.
2025 Toyota Tacoma Build
The 2025 Tacoma TRD Off-Road was transformed into a formidable overland platform, packed with ARB’s latest gear. The BP-51 suspension was added, enabling the vehicle to manage payload efficiently while maintaining excellent ride quality across varied terrains. ARB’s bespoke armor improved approach angles, providing reliable recovery points essential for navigating tough off-road conditions.
Enhancing visibility during nighttime driving, lighting solutions from partner brand Nacho were incorporated, making the Tacoma not just adventure-ready, but also practical for daily use and off-grid journeys. To discover the complete specifications, check out the full ARB Edition 4th Gen Tacoma build.
2025 Toyota 4Runner Build
Next in line was the 2025 4Runner SR5, a trusted platform with exciting updates. ARB’s focus was on enhancing trail performance and comfort for extended outdoor days. Suspension upgrades improved ground clearance and control over uneven terrain, while protective skid plates and sliders safeguarded essential components.
Additionally, lighting extensions and electrical accessories ensured longer usability after dark, complemented by a powered fridge to keep supplies fresh on long excursions. For the full details on this exceptional setup, view the ARB Edition 6th Gen 4Runner build.
2025 Toyota Land Cruiser 250 Build
Lastly, the 2025 Land Cruiser 250 was distinguished as an undeniable off-road powerhouse. ARB equipped this model with the Old Man Emu BP-51 suspension for enhanced performance over rugged landscapes, while a comprehensive ARB 4x4 armor package kept critical parts safe during challenging descents.
With advancements in lighting from Nacho and organized recovery gear, the Land Cruiser was reimagined for thorough adventures while ensuring comfort in more demanding terrains. See the full ARB Edition 7th Gen Land Cruiser build for more insights.
The ARB Earth Camper Comes to North America
Perhaps the most exciting reveal at SEMA was the long-anticipated ARB Earth Camper, which debuted for North American consumers. This revolutionary camper features a welded exoskeleton chassis, a long-travel suspension system, and comprehensive off-grid electrical and water supplies that enable seamless extended adventures.
Its compact design ensures efficient towing, while inside, it transforms into a cozy, weather-protected living area. The rear-opening door creates a robust platform for cooking, gear organization, or unwinding after a long day on the trails. The Earth Camper is designed to make remote travel not only feasible but incredibly comfortable. Learn more about its features and North American availability.
ARB Launches a New Integrated Winch
On top of the impressive builds, ARB revealed a game-changing integrated winch, engineered for newer platforms that support heavier equipment. This new product addresses the need for improved fitment and heat management, ensuring consistent performance under load.
With an integrated control unit that diminishes the need for external wiring, the winch provides a cleaner and more durable recovery solution. The zero-drag braking system ensures synthetic rope protection during taxing pulls, relocating the brake inside the gearbox for optimal heat management and performance.
Availability and Pricing
Adventure enthusiasts and off-road lovers can explore ARB's impressive lineup, including the Earth Camper and new accessories, by visiting ARB's official website. Whether you’re planning your next expedition or upgrading your vehicle, ARB’s innovative products are sure to enhance every aspect of outdoor exploration.