Just in time for the Winter Olympics, Burton has made a grand entrance with the launch of its exciting new collection, titled ‘From Burton to the World’. This limited-edition line showcases an array of snowboards, apparel, and accessories, all featuring memorable quotes by the late founder Jake Burton Carpenter. The collection is set to debut in unison with professional snowboarders in competitions across Aspen, Colorado, and Laax, Switzerland this January.
“Jake built Burton on a simple belief: snowboarding brings people together,” stated Donna Carpenter, Burton Owner and Chair of the Board. With every piece reflecting this ethos, the ‘From Burton to the World’ collection aims to celebrate the sense of community embodied in the sport. Each snowboard in this lineup carries Jake’s inspiring words, serving as a tribute to his vision that continues to influence riders everywhere.
The collection’s design was a collaborative effort between Burton Team riders and designers, who selected quotes that deeply resonated with them. The outcome? Six striking snowboards characterized by vibrant colors and bold graphics, each paired with a powerful message from Jake.
Here’s a closer look at the featured snowboards:
- **‘HAVE AS MUCH FUN AS POSSIBLE’** – Ridden by the likes of Oliver Martin (USA), Gaon Choi (Korea), and Yiming Su (China).
- **‘HERE AT BURTON WE TAKE OUR FUN SERIOUSLY’** – This board sees action from Brock Crouch (USA) and Zoi Sadowski-Synnott (New Zealand).
- **‘THE BEST THING ABOUT SNOWBOARDING – IT’S NOT HOW YOU LOOK BUT HOW YOU FEEL’** – Ridden solely by Shuichiro Shigeno (Japan).
- **‘BELIEVE IN SNOWBOARDING’** – A motto represented by Kaishu Hirano (Japan).
- **‘QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS’** – This bold statement is championed by riders including Mark McMorris (Canada) and Lu Yang (China).
Burton's commitment to supporting its global community of riders shines through this collection. “While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community,” Donna added.
This is your chance to own a piece of snowboarding history with the ‘From Burton to the World’ collection. Riders and fans alike can look forward to its global availability starting February 3rd, 2026. The collection will be available on Burton.com and at select flagship stores and retail partners worldwide.
As excitement builds around this limited-edition drop, snowboarding enthusiasts can prepare to celebrate alongside their favorite athletes. These innovative boards represent not only the sport's evolution but the community spirit that continues to drive it.
Don't miss out on the opportunity to experience the thrill of Jake’s vision on the slopes with Burton's latest collection this winter!