This winter, Burton has taken a momentous step in honoring its late founder, Jake Burton Carpenter, with the debut of their 'From Burton to the World' collection. Unveiled as professional snowboarders compete in the snowy terrains of Aspen, Colorado, and Laax, Switzerland, this limited-edition collection includes snowboards, apparel, and accessories bearing Jake's profound words. As a tribute to his legacy, all items will be available for global purchase starting February 3rd, exclusively on Burton.com and at selected flagship stores and retailers worldwide.
“Jake built Burton on a simple belief: snowboarding brings people together,” expressed Donna Carpenter, Burton Owner & Chair of the Board. “While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, this collection represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul.”
The 'From Burton to the World' collection features six dynamic snowboards, each showcasing the inspiring quotes chosen by Burton's team riders in collaboration with designers. These quotes resonate deeply with the community and reflect the essence of snowboarding. With a vibrant color palette, the snowboards bring a visual punch alongside the motivational words of inspiration.
Here’s a look at the iconic quotes featured on these snowboards:
1. **'HAVE AS MUCH FUN AS POSSIBLE'** - Ridden by a diverse team of athletes including Oliver Martin (USA), Gaon Choi (Korea), and Nicola Liviero (Italy).
3. **'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'** - Ridden by an impressive roster including Brock Crouch (USA) and Zoi Sadowski-Synnott (New Zealand).
4. **'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'** - This one is represented by Shuichiro Shigeno (Japan).
5. **'BELIEVE IN SNOWBOARDING'** - Carried by Kaishu Hirano (Japan).
6. **'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'** - Sported by a talented mix including Mark McMorris (Canada) and Mari Fukada (Japan).
Burton’s commitment goes beyond just the products; it encapsulates a deep-seated dedication to cultivating community among snowboarders globally. “Burton is proud to support this incredible global community of riders who carry forward Jake’s vision every time they drop in,” the brand states.
This collection not only allows fans to own a piece of snowboarding history but also serves as a celebration of the sport's camaraderie and collective spirit. Available in limited quantities, the 'From Burton to the World' collection promises to be a hot commodity among enthusiasts.
For those eager to showcase their love for snowboarding while connecting with the legacy of Jake Burton, mark your calendars for February 3rd. You can find the full collection at Burton.com and select flagship stores globally.
Whether you’re hitting the slopes or just showing off your style, the 'From Burton to the World' collection offers something special for every snowboarder.
**Availability:** The Burton 'From Burton to the World' collection will be available starting February 3rd on [Burton.com](https://www.burton.com) and at select retailers. Don’t miss your chance to snag these historic pieces before they sell out!