Burton, the iconic brand known for revolutionizing snowboarding, has once again taken a bold step forward with the launch of its exciting new collection, ‘From Burton to the World’. This limited-edition lineup includes snowboards, apparel, and accessories that encapsulate the ethos of the late Jake Burton Carpenter, the brand’s visionary founder.
Unveiling the collection on a global stage, Burton’s team will debut these stunning new designs during competitions in Aspen, Colorado, and Laax, Switzerland. Mark your calendars for February 3, 2026, because that’s when the collection will be available worldwide for snowboarding enthusiasts eager to embrace the passion that Jake fostered within the community.
“Jake built Burton on a simple belief: snowboarding brings people together,” said Burton Owner and Chair of the Board, Donna Carpenter. This celebration of camaraderie is evident in the collection's design, as it combines personal insights from Burton’s professional riders with vibrant art, echoing the messages of unity and personal expression that define snowboarding culture.
The collection is not simply a tribute to the past but a fresh interpretation of the values that continue to shape the sport. Riders collaborated with designers to select impactful quotes from Jake that resonate with them personally. The result is a series of six awe-inspiring snowboard designs, each showcasing bold block-print quotes that capture the essence of snowboarding’s vibrant spirit across its colorful palettes.
Here’s a closer look at the featured boards in the collection:
- **‘Question: Is Snowboarding a Fad? Answer: Get Serious’** - ridden by Cam Melville Ives, Clemens Millauer, Lu Yang, Mark McMorris, and Mari Fukada. - **‘Believe in Snowboarding’** - ridden by Kaishu Hirano. - **‘The Best Thing About Snowboarding – It’s Not How You Look But How You Feel’** - ridden by Shuichiro Shigeno. - **‘Here at Burton We Take Our Fun Seriously’** - ridden by Brock Crouch, Jiayu Liu, and others. - **‘Riding Is Where the Energy Comes From & It’s Also Where It Goes’** - ridden by Anna Gasser, Ayumu Hirano, and more. - **‘Have As Much Fun As Possible’** - ridden by Oliver Martin, Gaon Choi, and others.
The unique aspect of this collection lies in its commitment to the roots of snowboarding culture. Each board serves as a canvas for the community-driven spirit of the sport, with designs that promote connection and creativity among riders.
Alongside these beautiful boards, the collection will also release complementary apparel and accessories designed to enhance your snowboarding experience while showcasing the same spirit of togetherness.
With pricing set to reflect the premium quality Burton is known for, this collection promises to deliver functional art that both rides well and expresses the rider's connection to Jake’s vision. Outdoor enthusiasts can look forward to the vibrant colors and motivational quotes that will undoubtedly resonate on and off the slopes.
Availability and Pricing The Burton ‘From Burton to the World’ collection will be available worldwide starting February 3, 2026, at select retailers and online at Burton’s website. Enthusiasts should act quickly to secure their favorite pieces from this limited-edition lineup, as these boards are sure to become treasured items for both collectors and active riders alike.
For more information about "From Burton to the World" and to stay updated on all things Burton, visit their website at www.burton.com.